WHY INDIAN MOVIES ARE RELEASED ON FRIDAY
In India, movies are traditionally released on Fridays. But why is that the case? There are several reasons why Friday has become the standard release day for Indian films.
First and foremost, Friday is considered an auspicious day in many cultures in India. Many people believe that starting a new venture or undertaking on a Friday will bring good luck and success. This belief extends to the film industry, where producers and filmmakers believe that releasing a movie on a Friday will bring them good luck and a successful box office run.
Another reason for the Friday release tradition is that it allows for a longer weekend to build buzz around the movie. Most people have off work on Saturdays and Sundays, so by releasing a movie on a Friday, it allows for more time for people to see the movie and spread the word to their friends and family. This can be especially beneficial for smaller or independent films that may not have as much advertising or promotion behind them.
Additionally, releasing movies on Fridays also allows for more flexibility for movie theaters and multiplexes. By having a set release day, it allows for theaters to better plan their schedules and allocate screens for the new releases. This can lead to increased revenue and better utilization of resources for both the theaters and the film industry as a whole.
Finally, releasing movies on Fridays has become a tradition in the Indian film industry and it is well accepted by the audience and the trade. It is a well-established practice that is unlikely to change anytime soon.
In conclusion, movies in India are traditionally released on Fridays for various reasons, including the belief that it brings good luck and success, the longer weekend to build buzz, flexibility for movie theaters and multiplexes, and it’s the established practice in the industry. This tradition has stood the test of time and continues to be the norm in the Indian film industry.
Occupation:Indian film critic and reviewer
Education: Bachelor’s degree in English Literature, Masters in Mass Communication
Career: Sangeeta Verma started her career as a freelance writer and film critic and continuing it.